Tim Burrows explains how your Department is doing Social Media wrong

In the age of the internet and social media many public safety Departments are still not using social media to further their core mission. In this episode of What’s Your Emergency, HM & MC sit down and talk to social media expert Tim Burrows from TwelveSixtySix.com who specializes in teaching agencies how to actually have an impact on their communities instead of wasting time sharing another #Hashtag Challenge.

Tim walks the guys through:

How to measure, evaluate and improve effectiveness of your agency’s social media programs
Why building trust and making a difference in their lives is your goal, not share, follows and favorites
How much sharing is too much and is that really so bad?

Tim gives tips on why Departments should focus on making their communities safer, stronger and more secure, build relationships with new community groups and actually share an important message. Like Tim says on the show,

“Sure you did a mannequin challenge video, OK, but teach me something.”

This episode isn’t just for PIOs and Administrators, but also for those on the job wondering why they’re skipping lunch to do a lip sync challenge instead of sharing important information with your first alarm area.

Don’t just stick Gary or Becky on light duty at a desk and give them the log in information, get over to Tim’s website TwelveSixtySix and scroll down to get 15 Things you can do right now to improve your social media. Download the tips and put them to use!